Assimilate Inc

SCRATCH + RED - The Perfect Mix

When two complimentary and groundbreaking companies like ASSIMILATE and RED find common ground, you have a nearly unstoppable force for innovation. That is why the two joined forces early on to create a software and hardware partnership that continues today to redefine digital cinema production.

SCRATCH has earned its reputation with directors, DPs and artists because it dramatically streamlines data-centric pipelines while promoting the most creative and collaborative post-production experience possible.

Only SCRATCH has supported RED every step of the way with:

• Dual Red Rocket cards for maximum performance
• New RED color science such as RMD, REDGamma2, and REDColor and now HDRx
• New camera sensors and CODECs from the original RED One to the MX to the new Epic

SCRATCH and SCRATCH Lab first to support 48 FPS playback of EPIC Stereo content

ASSIMILATE, Inc is the first RED partner to have achieved never before seen performance levels in the playback of RED EPIC Stereo content. SCRATCH Lab now provides DIT’s, DP’s and Directors with dailies playback and review of RAW Stereo EPIC streams, direct from the camera at a full 48 FPS. Meanwhile, SCRATCH 6.1 finishing systems can achieve the same 48 FPS playback rate of EPIC Stereo content even after sophisticated color grades and VFX have been applied.

Now, Directors and DP’s that are planning the next generation of stereo feature films can have the confidence of knowing that they can maintain the integrity of their shot from on-set QC and review, all the way through post-production. And best of all, they can eliminate the costly and time- consuming step of transcoding.

New in SCRATCH 6.1- Enhanced support for RED workflows

The first DI vendor to launch support for the new RED SDK 4.2, SCRATCH is now up to 6x working with RED media. Optimized image processing based on output project resolution, automatically sets the resolution for maximum performance at load time. This allows SCRATCH artists who shoot at 5K, but require delivery at lower resolutions, to work much faster and with more scaffolds.

Only SCRATCH can:

• Mix any resolution, color science, 2D or 3D R3d files directly and up to 5K in real-time with full color correction capabilities
• Conform directly from the R3d files
• Compare the timeline directly to an offline while playing both in real-time
• Play the color-corrected final material with no rendering necessary

RED Epic HDRx Support

SCRATCH 6.1 now offers several new, creative options for working with HDRx media. Maximize the power and flexibility of shooting with high dynamic range via the new “Simple Blend” and “Magic Motion” features. The Magic Motion post-processing feature allows artists to customize motion blur characteristics to HDRx clips, while the Simple Blend option creates an automatic blending of the X and A tracks of an HDRx image. And SCRATCH supports these features with the same powerful, intuitive scaffolds interface that has made it the ultimate DI companion for RED media since original RED One.

The guys at Local Hero Post test Red's new 5K Epic digital cinema camera.

blog.localheropost.com   Check out the video tests from Leandro Marini, founder and Head of Imaging of Local Hero Post, and write up by Andrew Wahlquist, Chief Technologist at Local Hero Post. The tests give you a great sense of the power of high dynamic range, and when it's useful.