Press

ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels

Press Releases

15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor

Dynamic New Tools Added to the Creative Arsenal of SCRATCH and SCRATCH Lab Artists

Santa Clara, CA, February 7, 2012 – The ASSIMILATE Store™, the unique on-line marketplace to discover, trial, and purchase SCRATCH Lab, as well as third-party software and selected hardware accessories, has expanded its product offerings to include two exciting new products:

  • The new Neat Video Pro OpenFX Plug-in for SCRATCH® and SCRATCH Lab™. Available immediately on the ASSIMILATE Store, Neat Video Pro has brought their industry leading de-noise technology to SCRATCH and SCRATCH Lab artists. Offering premium noise reduction and sharpening features, the Neat Video Pro is priced at $199.90.
  • The new Element Control Panels from Tangent, the most innovative and elegant control surfaces in the industry. The Element control panels are fully supported by SCRATCH and SCRATCH Lab, and are sold individually or bundled together, priced at $3495 (USD). All panels are immediately available on the ASSIMILATE Store.

These two exciting new additions to the SCRATCH and SCRATCH Lab ecosystem enable post-production artists to work more creatively and productively than ever before, with greater control in their SCRATCH digital workflows.

NEAT Video Pro OpenFX Plug-in
The Neat Video Pro filter reduces visible noise and grain in video footage produced by digital video cameras, camcorders, TV-tuners and digitizers of film or analog video. Neat Video Pro incorporates the most advanced noise reduction algorithms in the industry, building on device noise profiles to make noise reduction custom-tailored to the video capturing device.

Neat Video Pro combines the best-in-class intra-frame noise filter that reduces noise and grain in individual frames with an intelligent temporal noise filter, which further reduces any remaining imperfections by using data from several adjacent frames. Working closely together, these two filters reduce more noise and better preserve sharpness and actual details than any single filter. Neat Video Pro is multi-core, multi-CPU and multi-GPU optimized to provide the best performance with modern CPUs and CUDA-capable NVidia graphics cards.

Tangent Element Panels
Feel alchemy at your fingertips with the fully featured Tangent Element Control Panel in an ergonomic, compact design priced at $3495 (USD). The full bundle includes four Element panels to give you full physical control over the components of your production, including noise levels, color grading, finishing and more.

  • Element-Tk: Trackerball
  • Element-Mf: Multifunction
  • Element-Kb: Knob
  • Element-Bt: Button

The Element panel controls are intuitive, with every programmable control clearly labeled, so if the function of the control changes so does the display label – no need to refer back to reference notes or on-screen help.

Competitively priced, these modular control panels are also sold individually, allowing artists to build and add controls as needed. The four panels magnetically lock together to create a footprint of 30.3 inches x 7.9 inches (77cm x 20cm) – fully featured yet sized well for smaller workstation surfaces.

"The ASSIMILATE Store continues to be the best place for SCRATCH and SCRATCH Lab artists to explore and purchase the third-party products that help make SCRATCH so powerful,” says Steve Bannerman, VP Marketing at ASSIMILATE. “These two new additions to the Store highlight its rapid growth as well as that of the entire SCRATCH ecosystem. We continue to push the envelope, delivering the unique tools that drive the productivity and creativity of the DI and dailies artists who create the world’s best stories.”

Price and Availability
Available immediately on the ASSIMILATE Store, the Tangent Element Control Panel bundle is priced at $3495; the NEAT Video Pro OpenFX Plug-in is priced at $199.90. Click here to download a trial version of NEAT from the ASSIMILATE Store. SCRATCH Lab is available on the ASSIMILATE Store, priced at $5990; for a trial version, see www.assimilateinc.com. For SCRATCH reseller and pricing information see www.assimilateinc.com.

SCRATCH Digital Workflow Tools
ASSIMILATE’s SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.