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ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners

Press Releases

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ASSIMILATE’s SCRATCH® DI Workflow Enables Award-Winning Films & Projects

Santa Clara, CA, January 19, 2012 – ASSIMILATE congratulates DuboiColor (France) for the superior post-production of 2012 Golden Globe Award winner for Best Motion Picture Musical or Comedy, “The Artist”. Kudos also go to Offhollywood NYC for its high-end DI of “Beginners”, starring Golden Globe 2012 Award winner, Christopher Plummer.

The Artist
DuboiColor, part of Duran-Duboi in France, did the DI for Golden Globe Award winner “The Artist”, directed by Michel Hazanavicius. Eric Martin, head of digital post-production at DuboiColor, used the powerful conforming capabilities of ASSIMILATE’s SCRATCH DI tool suite to conform the huge number of files, and to create and export LUTs for the black and white look of the film. “SCRATCH offers a fantastic end-to-end DI tool suite that enables a highly intuitive workflow. The sophistication of its conform tool allowed us to rapidly conform the files and create several iterations within a highly organized structure. This is invaluable when you’re working within a tight budget and deadline,” says Martin. “And as always, the ASSIMILATE support team was there for us all the way.”

Beginners
Offhollywood (NYC) did the final online, color, and mastering in SCATCH for “Beginners”, starring Christopher Plummer, Golden Globe Award winner for Best Supporting Actor in a Motion Picture.

“One of the producers, who had previously worked with Offhollywood on Rabbit Hole, asked for a one-hour courtesy session for their RED RAW material in our DI Theater with our colorist Milan Boncich. His team was frustrated with the progress at a West Coast post facility that was using a traditional DPX workflow as opposed to a RAW workflow,” says John "Pliny” Eremic, partner and CTO at Offhollywood. “Director Mike Mills and lead actor Ewan MacGregor came to our studio, saw what Milan could do using ASSIMILATE’s SCRATCH DI workflow, and forty minutes later we had the job.” Pliny adds, "It was hugely gratifying to be able to achieve the look Mike envisioned, and work on one of the best films of 2011.”

Learn more about Offhollywood production, post-production and RED camera rental services at www.offhollywoodpictures.com. See and learn more about their film projects behind the scenes at www.offhollywoodbuzz.com

“We are always delighted by the accomplishments of our SCRATCH artists who continue to tell some of the greatest stories using SCRATCH. But we’re especially proud when the results of their talents earn outstanding achievement awards such as the Golden Globe Awards,” says Steve Bannerman, VP Marketing at ASSIMILATE. “We congratulate Eric Martin and his team at Duboi for The Artist, as well as Mark Pederson, ‘Pliny’, and everyone at Offhollywood for their masterful post-production of Beginners. We are honored to contribute to their craft.”

SCRATCH Digital Workflow
ASSIMILATE’s SCRATCH and SCRATCH Lab™ deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.