Press

ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows

Press Releases

14.08.2014 Sony to Offer One Year of SCRATCH Lab Software with the Purchase of Selected Large Sensor Camera
14.05.2014 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2014 Entries
08.04.2014 ASSIMILATE Optimizes SCRATCH and SCRATCH Lab v8 for New Mac Pro and Final Cut Pro X
18.03.2014 MyASSIMILATE Cloud-Enabled Workflow Smashes the Barriers of Location and Proximity for Dailies and Post-Production Artists
18.03.2014 ASSIMILATE Licenses ProRes for SCRATCH and SCRATCH Lab v8 Encoding on Microsoft Windows Platform
18.03.2014 ASSIMILATE Announces Powerful SCRATCH and SCRATCH Lab v8; Includes Groundbreaking Native ProRes Encoding for Windows
19.11.2013 Versatile Distribution Services Announces SCRATCH Turnkey Systems Optimized for 4K and 2K DI and Dailies Workflows.
12.09.2013 Visual Impact South Africa Offers Free License of ASSIMILATE SCRATCH Lab with Purchase of Sony F5/F55/F65 Digital Cinema Cameras
12.09.2013 Live Preview of SCRATCH v8 Features Simultaneous DI Collaboration among Artists in Amsterdam, Miami, Los Angeles and Mumbai
03.09.2013 ASSIMILATE Launches SCRATCH Play - A Free, Comprehensive Media Player for Professional and Consumer Formats
20.08.2013 ASSIMILATE Demos Latest SCRATCH Workflows at Broadcast & Cable 2013 in Sao Paulo, Brazil
19.08.2013 ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4K Workflow in Paris, London, and Amsterdam
19.07.2013 ASSIMILATE Announces Intensive SCRATCH Workshop at 2013 Guanajuato International Film Festival (GIFF), Mexico
16.07.2013 ASSIMILATE Announces the Most Affordable SCRATCH and SCRATCH Lab Ever
12.07.2013 Sherif Sadek Wins Best Director of a Short Documentary, From Queens to Cairo, at Madrid International Film Festival 2013
20.06.2013 Sony Professional Solutions Latin America offers a license of ASSIMILATE SCRATCH Lab with purchase of Sony F5/F55/F65 Digital Cinema Cameras
06.06.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Goes Home to Egypt for Ismailia International Film Festival
14.05.2013 SCRATCH and SCRATCH Lab Are Key to Rolling Out Red Carpet for Cannes Film Festival 2013
09.05.2013 Bavaria Film GmbH Purchases ASSIMILATE SCRATCH Site License
07.05.2013 Sherif Sadek, Director of Award-Winning From Queens to Cairo, Heads to Madrid International Film Festival
08.04.2013 Versatile Distribution Services Delivers Turnkey Systems Optimized for 4K and 2K ASSIMILATE SCRATCH DI and Dailies Workflows
21.03.2013 ASSIMILATE to Showcase SCRATCH 4K Workflows at NAB 2013
01.03.2013 ASSIMILATE Presents SCRATCH v7 Finishing at 2013 Guadalajara International Film Festival (FICG)
19.02.2013 Limited-Time Offer on the ASSIMILATE Store - Buy SCRATCH Lab and Get Pomfort LiveGrade and Blackmagic Design HDLink Pro Free
14.02.2013 ASSIMILATE Offers Free Trial of SCRATCH v7
31.01.2013 ASSIMILATE Strengthens Sales Operations in South Asia and South East Asia with Appointment of Whiteways Holdings as Exclusive Distributor
29.01.2013 ASSIMILATE Ships Support for a Wave of New Cameras and Formats in SCRATCH and SCRATCH Lab
17.01.2013 ASSIMILATE Congratulates Post Production Houses Chilefilms, Animal VFX, Offhollywood, Metropolis Post and Stuck On On for their Sundance 2013 Nominations
17.01.2013 ASSIMILATE Expands Sales and Support for SCRATCH in the U.S. and Canada with CineSys-Oceana
17.12.2012 ASSIMILATE Store Now Offers Innovative Rental Options for SCRATCH and SCRATCH Lab
23.11.2012 ASSIMILATE Announces the Immediate Availability of the worlds first truly integrated tool for digital workflows, from Advanced Dailies to Creative DI
08.09.2012 ASSIMILATE Store Now Offers Beauty Box Plug-In and LiveGrade Color Management Software to Enrich SCRATCH Capabilities
07.09.2012 ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay
07.09.2012 ASSIMILATE’s SCRATCH Powers Creative DI and Advanced Dailies Revolution with Innovative Pay-As-You-Use and Site-License Subscription Options
07.09.2012 ASSIMILATE Announces Support for AMD FirePro Professional Graphics
07.09.2012 ASSIMILATE’s New SCRATCH Lab v7 Fuels Advanced Dailies Revolution
07.09.2012 ASSIMILATE’s New SCRATCH v7 Ushers in New Era of Creative DI for Features, Commercials, Spots and Episodic Television
12.06.2012 ASSIMILATE to Exhibit at Broadcast Asia 2012 in Singapore
17.05.2012 ASSIMILATE Expands Sales and Support for SCRATCH in India with DOTS Techno-Creative Solution
15.05.2012 ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries
16.04.2012 ASSIMILATE Announces Support for AMD Radeon HD Graphics on MacOS X
16.04.2012 ASSIMILATE Announces the Availability of SCRATCH Lab Self-Paced Training on the ASSIMILATE Store
05.04.2012 ASSIMILATE Offers New SCRATCH Lab Certification Program for DITs, Video Engineers, and other Dailies Professionals
09.03.2012 ASSIMILATE is First 3rd Party to Support REDgamma3 and REDcolor3 Color Science
29.02.2012 ASSIMILATE Store Continues Rapid Expansion with Addition of LightSpace Color Management Tools
21.02.2012 SCRATCH Lab is Dailies Workflow Powerhouse for New Generation of Digital Cinematography Cameras
10.02.2012 ASSIMILATE Announces Breakthrough 48 FPS Playback of RAW RED EPIC Stereo Streams in SCRATCH and SCRATCH Lab
07.02.2012 ASSIMILATE Store Now Features NEAT Video Pro Plug-in for SCRATCH and SCRATCH Lab; and Tangent Element Control Panels
01.02.2012 ASSIMILATE Congratulates Chilefilms for Sundance 2012 Winner, "Violeta Went to Heaven"
19.01.2012 ASSIMILATE Congratulates DuboiColor and Offhollywood NYC for Golden Globe Award Winners, The Artist and Beginners
10.01.2012 ASSIMILATE Announces Support for RED SDK 4.2; Raises the Bar for RED Workflows with the Release of SCRATCH 6.1
10.01.2012 New SCRATCH Lab 6.1 Delivers the Best Price-Performance to Production Dailies Workflows
23.11.2011 ASSIMILATE Announces "Cyber Monday" Promotion at Expanded Online Store
25.10.2011 ASSIMILATE Launches On-line Store for all things SCRATCH
11.10.2011 ASSIMILATE Creates New Division In India
29.09.2011 ASSIMILATE announces support for 64-bit THX cineSpace LUTs
09.09.2011 ASSIMILATE announces SDI output, for SCRATCH and SCRATCH Lab on Mac OS X via AJA KONA 3G card
09.09.2011 SCRATCH Lab powers new on-location DIT Station
08.09.2011 ASSIMILATE partners with The Bridge for SCRATCH training
25.08.2011 ASSIMILATE Expands European Sales Channels with Appointment of Ezequiel Sarser
19.07.2011 ASSIMILATE To Unveil Next Innovations of SCRATCH Six and SCRATCH Lab at IBC 2011
04.07.2011 ASSIMILATE ships SCRATCH Lab Digital Lab application on Mac OS X and Windows
04.07.2011 ASSIMILATE ships new SCRATCH Six data-centric DI suite on Mac and Windows
26.05.2011 SCRATCH Automates 2D and 3D VFX Dailies For Thor
26.05.2011 ASSIMILATE Salutes SCRATCH Users for Cannes Film Festival 2011 Victories
17.05.2011 ASSIMILATE and Local Hero Post Showcase Worlds First RED EPIC Camera Workflow
17.05.2011 ASSIMILATE Congratulates SCRATCH Users On Cannes Film Festival 2011 Entries
11.04.2011 ASSIMILATE Announces New SCRATCH Lab Digital Lab Application on Mac and Windows at NAB 2011
11.04.2011 ASSIMILATE Announces SCRATCH Product Family on Mac OS X
11.04.2011 ASSIMILATE Announces Strategic Technology Partnership with Panasonic for Post Production of Panasonic 3D Cameras
11.04.2011 ASSIMILATE Unveils Next Generation of SCRATCH Data-Centric DI Suite on Mac OS X & Windows 7 at NAB 2011
07.04.2011 Company 3 proves RED Epic 5K 3D stereo workflow with SCRATCH on "Pirates of the Caribbean: On Stranger Tides"
07.04.2011 ASSIMILATE Announces Full SCRATCH Support for RED Epic 5K Camera
24.03.2011 ASSIMILATE Selects Sniper Systems as its Sales Arm in South India
10.03.2011 ASSIMILATE Unveils Next Evolutions Of SCRATCH...
01.02.2011 ASSIMILATE Strengthens North American Operations with...
18.01.2011 ASSIMILATE Congratulates Stuck On On, Offhollywood...
11.01.2011 ASSIMILATE Realizes Record Sales of SCRATCH into RED...
11.01.2011 SCRATCH 5.2 now supports RMD, REDGamma2, and REDColor

DeckLink Support, New Remote Connect Capabilities Are Highlights of Powerful v8 Release

Santa Clara, CA – March 18, 2014– ASSIMILATE, the industry’s leading provider of DI and dailies digital workflow tools, today announced SCRATCH® and SCRATCH Lab® v8. These new versions offer unprecedented Apple® ProRes encoding capabilities on Windows, multi-GPU Debayering of RED media and support for Blackmagic Decklink cards. Windows users now have full ProRes encoding parity with Mac users. No more slow, buggy, reverse-engineered solutions with missing features.

Apple-licensed ProRes Software Encoding on Windows

Finally, what everyone has been waiting for, Windows users get:

  • Native ProRes 442, HQ, LT, proxy and 4444 encoding
  • Correct bit depth - 10 or 12 bits per component
  • Optimized for FCP
  • Under official license from Apple

“SCRATCH Lab has been clutchfor me on most of my commercials since I got it almost two years ago,” said New York-based DIT Tom Wong. “Its flexibility and reliability have always been great, and it’s a fantastic tool in my arsenal for on-set dailies.”

Wong added, “True Apple ProRes encoding on Windows opens up serious new doors for SCRATCH v8. Generally, to accomplish this required a lot of third party plug-ins or side-stepped work-arounds that introduced more problems than they solved. Getting ProRes fully licensed with the SCRATCH encoding engine will give me a lot more options. Flexibility is the name of the game, and having parity on Mac or Windows is a huge benefit. Of course, seeing Assimilate accomplish this first is not a surprise. They listen to their customers and just make it happen.”

Multi-GPU Debayering of Native RED Files

SCRATCH and Lab v8 now support GPU-only Debayering of RED files, including multi-GPU support. This new option makes it possible to work natively with RED One, MX and Epic media in real-time, without requiring an expensive RED Rocket card.

DeckLink Support, Including 4K Monitoring

SCRATCH and SCRATCH Lab v8 support 4K SDI and HDMI monitoring via the Blackmagic DeckLink 4K Extreme and UltraStudio 4K for Thunderbolt solutions. Not only do artists now have an additional high-quality 4K monitoring solution, but they can also effectively run SCRATCH and Lab with Blackmagic software applications on the same system. SCRATCH and Lab v8 will also support Blackmagic 2K DeckLink solutions, including DeckLink SDI, DeckLink Studio, and UltraStudio Express for Thunderbolt.

SCRATCH and SCRATCH Lab v8 Connect You to the Cloud

The combination of SCRATCH and Lab v8, with the new MyASSIMILATE tools offer an incredibly creative cloud-based workflow that smash the barriers of location and proximity. MyASSIMILATE cloud-enabled tools include:

  • Project Repository- Any number ofSCRATCH and Lab users can now easily “divide and conquer” a project - each working on a portion in their own time and from their own location.
  • SCRATCH Web:Now artists can review their SCRATCH or Lab projects with clients remotely via the cloud - and clients don’t even need to have SCRATCH, they only need a web-enabled device for reviews.
  • Remote:Now two or more SCRATCH or Lab artists can collaborate in a real-time remote creative session - and it’s as easy as making a Skype call.
  • Galleries:Now it’s easy for your entire SCRATCH or Lab environment to follow you anywhere you go.

4K for the Price of 2K

ASSIMILATE has teamed with several of North America’s premier 4K solutions providers, including Versatile Distribution Services (VDS), Globalstor, The Studio, B&H and Maxx Digital, to deliver 4K turnkey systems for the price of today’s 2K systems. These systems include all the high-performance NVidia K6000 graphics and Fusion IO storage components required to meet the rigorous requirements of 4K dailies and DI workflows. For more information, or to find a reseller in your area, please visit http://www.assimilateinc.com/4k-for-the-price-of-2k.

“ASSIMILATE has built our reputation as a leader in innovation in the DI and dailies markets because we continue to push the envelope with groundbreaking technology. This new and powerful release of SCRATCH and SCRATCH Lab v8 continue that tradition,” said Jeff Edson, CEO of ASSIMILATE.  “From our license from Apple to deliver true ProRes encoding to Windows users, our powerful Remote feature, to our 4K for the price of 2K turnkey systems, we continue to outpace the rest of the industry in delivering real value to our customers.”

Long List of Additional New Features

SCRATCH and SCRATCH Lab v8 also include a host of powerful new features for dailies and DI artists including:

  • Powerful new galleries that include public sharing
  • Support for RED GPU Debayering (including multiple GPUs)
  • ACES 0.70, including the RRT and standard ODT
  • Silicon Philosophies’ Cinema Craft® industry-leading H.264 encoding
  • Native support for the Blackmagic Cinema Camera’s CinemaDNG format
  • Native support for the GoPro CineForm format
  • Sony’s new slog3 color / gamma space
  • Magic Lantern support for Canon DSLR cameras
  • CineSpace’s 3D LUT format
  • Ultra HD Color space

For a full list of new features in SCRATCH and SCRATCH Lab v8, please visit: http://www.assimilateinc.com/products/scratch/#newinv8

Pricing and Availability

SCRATCH and SCRATCH Lab v8 -- including a new fully functional, 90-day trial -- are available immediately at http://www.assimilateinc.com. Upgrades are free to existing users who are current under maintenance and support. New SCRATCH Lab licenses are available starting at $50 and new SCRATCH Licenses are available starting at $150. For more information, visit:

http://www.assimilateinc.com/products/scratch

http://www.assimilateinc.com/products/scratch-lab

MyASSIMILATE is available immediately at http://myassimilate.assimilateinc.com. Access to MyASSIMILATE tools is free to SCRATCH and SCRATCH Lab customers (including rentals) who are current under maintenance and support. For more information, visit:

http://www.assimilateinc.com/products/myassimilate

 

About ASSIMILATE

ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for conform, versioning, color grading, playback, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, GoPro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, and markets its products worldwide via a global reseller network. To learn more, visit www.assimilateinc.com.

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